Privacy policy

This Privacy Policy describes how Basedment ("Basedment", "we", "us" or "our") collects, uses and discloses your personal information when you visit or use our website at [basedment.com] (the "Site"), make a purchase, or otherwise communicate with us (together, the "Services"). In this policy, "you" means any user of the Services, whether a customer, a visitor, or another individual whose information we collect. Please read this Privacy Policy carefully. 

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised policy on the Site, update the date above, and take any further steps required by law. 

How We Collect and Use Your Personal Information
To provide the Services we collect personal information about you from a range of sources. The information we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use the information we collect to communicate with you, to provide and improve the Services, to comply with our legal obligations, to enforce our terms, and to protect the Services and the rights of our customers and others. 

Information You Provide to Us
Information you submit to us directly may include contact details such as your name, postal address, phone number and email address; order information such as your billing and shipping address, payment confirmation, email address and phone number; account information such as your username, password and similar credentials used for account security; and customer support information, being whatever you choose to include when you contact us. Some features of the Services may require you to provide certain information. You may choose not to, but this may prevent you from using those features. 

Information We Collect Automatically
When you use the Services we may automatically collect certain information about your device and your interaction with the Site ("Usage Data"), using cookies, pixels and similar technologies. Usage Data may include your device and browser information, your network connection, your IP address, and information about how you browse and use the Site. 

Information We Obtain from Third Parties
We may receive information about you from third parties who collect it on our behalf. This includes our ecommerce platform, Shopify, which powers the Site; our payment providers, who collect payment information such as card and billing details in order to process your payment and fulfil your order; and analytics and advertising partners who use online tracking technologies when you visit the Site or interact with our emails and advertisements. Any information we receive from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information
Providing products and services. We use your personal information to perform our contract with you, including to process payments, fulfil and ship your orders, manage returns and exchanges, send you notifications about your account and transactions, and create and manage your account.

Marketing and advertising. We may use your personal information to send you marketing and promotional communications by email or post, and to show you advertising for our Products, including by tailoring what you see on the Site and on other websites. If you are in the European Economic Area, the legal basis for this is our legitimate interest in promoting our business. 

Security and fraud prevention. We use your personal information to detect, investigate and act on possible fraudulent, unlawful or malicious activity. If you register an account, you are responsible for keeping your credentials safe and should not share them. Please contact us if you believe your account has been compromised.

Communicating with you and improving the Services. We use your personal information to provide customer support, respond to you, and improve and optimise the Services. 

Cookies
Like most websites, we use cookies on the Site. We use cookies to operate and improve the Site, to remember your actions and preferences, and to understand how the Site is used. We may also allow third parties and service providers to use cookies on the Site to tailor the Products and advertising you see here and on other websites. For details on the cookies used to power our store with Shopify, see Shopify's cookie information. 

Most browsers accept cookies by default, but you can set your browser to remove or reject them. Please note that removing or blocking cookies can affect your experience and may stop parts of the Services from working. The Site also recognises the Global Privacy Control (GPC) signal. Where you notify us of your preference through GPC, we will treat it as a valid request to opt out of the sharing of your information for targeted advertising for that browser or device. 

How We Disclose Personal Information
In certain circumstances we may disclose your personal information to third parties. This includes vendors and service providers who perform services on our behalf, such as platform hosting, payment processing, analytics, customer support, cloud storage, fulfilment and shipping; business and marketing partners, who use the information in accordance with their own privacy notices; and other parties where you direct or consent to the disclosure, for example to ship your order or through social media and login integrations.

We may also disclose personal information to our related entities, and in connection with a business transaction such as a merger, restructure or insolvency, to comply with our legal obligations, including responding to lawful requests from authorities, to enforce our terms, and to protect our rights and the rights of others. We do not disclose sensitive personal information without your consent. 

Third Party Websites and Links
The Site may contain links to websites and platforms operated by third parties. If you follow a link to a site we do not control, you should review its privacy and security practices. We are not responsible for the privacy or security of those sites or the accuracy of information on them, and our inclusion of a link does not imply our endorsement.

Children's Privacy
The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with their information, please contact us and we will delete it. We do not have actual knowledge that we share or sell the personal information of individuals under 16 years of age.

Security and Retention
No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Any information you send us may not be secure while in transit, and we recommend you do not use insecure to send us confidential information. How long we keep your personal information depends on factors such as whether we need it to provide the Services, to maintain your account, to comply with our legal obligations, or to resolve disputes and enforce our policies.

Your Rights
Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Access. You may request access to the personal information we hold about you and details of how we use and share it. Deletion. You may request that we delete personal information we hold about you. Correction. You may request that we correct inaccurate information. Portability. You may request a copy of your information or ask us to transfer it to a third party, in certain circumstances.

Opt out of sale, sharing or targeted advertising. You may ask us not to sell or share your personal information or to use it for targeted advertising. Restriction and withdrawal of consent. You may ask us to restrict our processing, or withdraw consent where we rely on it. Appeal. You may appeal a decision to decline a request. Communication preferences. You can opt out of promotional emails at any time using the unsubscribe link, although we may still send you service messages about your account or orders.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights, and we may need to verify your identity before we respond.

Complaints
If you have a complaint about how we handle your personal information, please contact us using the details below. If you are not satisfied with our response, you may lodge a complaint with your local data protection authority. In Australia, that is the Office of the Australian Information Commissioner. In the European Economic Area, you may contact your local supervisory authority.

International Users
We may transfer, store and process your personal information outside the country in which you live, including by staff and service providers located in other countries. Where we transfer personal information out of Europe or the United Kingdom, we rely on recognised transfer mechanisms such as the relevant Standard Contractual Clauses, unless the destination has been recognised as providing an adequate level of protection.

Contact
For any questions about our privacy practices or this Privacy Policy, or to exercise your rights, please contact us at [insert Basedment support email] or by mail at [insert registered business address]. For the purposes of applicable data protection law, and unless stated otherwise, Basedment is the controller of your personal information.